#1 Hashtags: it is important that you know the relevant and most popular hashtags. They are always chopping and changing as Instagram is such a fluid social media app, but for makeup, tags like: #makeup (obvs) #beauty #wakeupandmakeup #motd #fotd etc. will help ensure that your posts will be seen by interested parties. For beauty bloggers: #bbloggers #beautyblog #beautyblogger #ukbloggers etc. will help other bloggers, and maybe even brands, take notice of you.
#2 Followers: Don't be afraid to follow people, I know a lot of users shy away from having a lot of accounts they're following vs the number of followers they have, but we all start off this way and by following more accounts this will help you be more active on Instagram which is another key way to get noticed. Try to find accounts similar to yours, support other bloggers and anyone whose account you genuinely like. Don't get caught up in the statistics. There is a Followers app that allows you to track your followers and unfollowers but I wouldn't recommend it because it can be hard not to take it personally when people unfollow you. It can make you doubt yourself instead of focusing on growth.
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#6 Captions: No one likes to read a long caption so break up the lines and leave gaps. The best way to sort out your caption is to write it out in Notepad first (if you have an iPhone) and then just copy and paste it into Instagram. Another tip that I have seen a lot of the bigger accounts use is to add their token 30 hashtags (#1) in a comment and not include it in the caption. This makes the caption look cleaner and less desperate for attention (I know it's harsh but I definitely do this and it is a desperate plea for attention, #sorrynotsorry). God, I'm shameless. Plus, they still get noticed and recognised.
#8 Quality: It is your account at the end of the day, so you want to be sure you are happy with what you are posting and there are many things you can do to achieve a good quality photo. The first is to buy a good camera, but camera phones have come such a long way now that you shouldn't be discouraged if you just have an iPhone and ambition. Good lighting is important, take advantage of natural light or buy a ring light if you tend to take photos at night. There is nothing wrong with taking a whole bunch of beauty products in a bag to the park one Sunday morning so you can get twenty good pictures that you can post over the next week. Go in the garden, try to shoot by the window. Thankfully, spring is here which leaves a lot more opportunity to take advantage of that delicious sunlight.
#10 Consistency: Posting regularly is key. I don't think there is a limit to how much you can post. Four posts a day would be my maximum but if you have a lot of followers and want a lot of followers I imagine you would post as much as possible so they can be seen all over the world. Just remember quality over quantity, and remember your account isn't static if you're not proud of a particular post or it's not getting the engagement you think it deserves, delete it and repost it. By consistency, I don't mean just posting regularly I mean having a focus. As mentioned, a theme is a good way to gain followers, but having a key focus like makeup, fashion, hair, cars, whatever it is, can be just as good. Keep it consistent, and consider having a personal account for pictures of your cat and the pretty park you live next door too and a serious account for key topic.
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