Thursday, 14 April 2016

12 INSTAGRAM HACKS THAT WILL HELP GROW YOUR FOLLOWING


#1 Hashtags: it is important that you know the relevant and most popular hashtags. They are always chopping and changing as Instagram is such a fluid social media app, but for makeup, tags like: #makeup (obvs) #beauty #wakeupandmakeup #motd #fotd etc. will help ensure that your posts will be seen by interested parties. For beauty bloggers: #bbloggers #beautyblog #beautyblogger #ukbloggers etc. will help other bloggers, and maybe even brands, take notice of you.


#2 Followers: Don't be afraid to follow people, I know a lot of users shy away from having a lot of accounts they're following vs the number of followers they have, but we all start off this way and by following more accounts this will help you be more active on Instagram which is another key way to get noticed. Try to find accounts similar to yours, support other bloggers and anyone whose account you genuinely like. Don't get caught up in the statistics. There is a Followers app that allows you to track your followers and unfollowers but I wouldn't recommend it because it can be hard not to take it personally when people unfollow you. It can make you doubt yourself instead of focusing on growth.


#3 Theme: I have noticed that accounts with a theme tend to have more followers, because a theme tends to be more aesthetically pleasing. Whether it is the same background or the same colour scheme, a theme can really help your Instagram be taken seriously. One of my closest friends has two Instagram accounts, one personal where she posts whatever she likes and one themed account full of fashion posts. Both are gorgeous, but one has around twenty thousand followers and the other has just over a thousand. Can you guess which is which? To demonstrate how beautiful a themed, cohesive Instagram account can look take the account features below: MakeupSessions. Her marble background and high quality images of beauty products are instantly recognisable, it has become Beti's trademark and I know without a doubt when a picture of hers is in front of me, and if that's not #goals I don't know what is. If a themed account doesn't sound appealing to you, don't worry there are other ways of improving the engagement on your posts.

@MakeupSessions  Website HERE   Instagram HERE
#4 Reposting: just like retweeting, I consider reposting an act of support. It's the cyber way of saying I feel you, the key tips for reposting is to first and foremost always give credit and where you can ask permission before using their image or video. It's just a nicer, more polite way of going about things. Another tip is to post from accounts that are looking to grow as much as you are, I have been reposting a lot of the bigger accounts because they are what I see but by doing #2 you'll be exposing yourself to a lot more content and can actually help other smaller accounts expand their following. And that, my friend, is good karma, and you can never have enough of it.

ReallyRee.com   ReallyRee INSTAGRAM
#5 Bio: Take advantage of that link, change it as much as you like. Link your blog, your Facebook. Whatever you want to promote. Your latest YouTube video. Similarly, adapt your bio. Keep it short and sweet with just the basics, so people know what they are going to get by following your account, maybe even include a hashtag you religiously follow. Create your own hashtag! Who knows what could happen? My bio is fairly boring and in desperate need of a change, I like to include emojis because they are pretty and break up the text which brings me to my next point. Any tips to improve my bio are most certainly welcome, they are a little cringe, aren't they?


#6 Captions: No one likes to read a long caption so break up the lines and leave gaps. The best way to sort out your caption is to write it out in Notepad first (if you have an iPhone) and then just copy and paste it into Instagram. Another tip that I have seen a lot of the bigger accounts use is to add their token 30 hashtags (#1) in a comment and not include it in the caption. This makes the caption look cleaner and less desperate for attention (I know it's harsh but I definitely do this and it is a desperate plea for attention, #sorrynotsorry). God, I'm shameless. Plus, they still get noticed and recognised.

BeautyByLeahD INSTAGRAM
#7 Tagging: Just like using relevant hashtags can up your insta-game so can tagging. It's all about targeting your audience, tag any companies or brands that you might have used in your image and use their specific tags if they have one i.e. #narsissist for Nars Cosmetics and #morphegirl for Morphe Cosmetics. You can tag their account both in the caption and in the actual photo - a maximum of 20 accounts can be tagged in photos - and you can move the tags in photos to make them look less cluttered and unappealing.


#8 Quality: It is your account at the end of the day, so you want to be sure you are happy with what you are posting and there are many things you can do to achieve a good quality photo. The first is to buy a good camera, but camera phones have come such a long way now that you shouldn't be discouraged if you just have an iPhone and ambition. Good lighting is important, take advantage of natural light or buy a ring light if you tend to take photos at night. There is nothing wrong with taking a whole bunch of beauty products in a bag to the park one Sunday morning so you can get twenty good pictures that you can post over the next week. Go in the garden, try to shoot by the window. Thankfully, spring is here which leaves a lot more opportunity to take advantage of that delicious sunlight.

MichellePhan.com 
#9 Editing: Instagram has some great filters and you can adjust the effect of each filter too which is a great addition, but don't limit yourself. Apps like Pics Art and Fotor are brilliant tools for editing photos. You can use Layout and Boomerang from Instagram for cool effects as well.


#10 Consistency: Posting regularly is key. I don't think there is a limit to how much you can post. Four posts a day would be my maximum but if you have a lot of followers and want a lot of followers I imagine you would post as much as possible so they can be seen all over the world. Just remember quality over quantity, and remember your account isn't static if you're not proud of a particular post or it's not getting the engagement you think it deserves, delete it and repost it. By consistency, I don't mean just posting regularly I mean having a focus. As mentioned, a theme is a good way to gain followers, but having a key focus like makeup, fashion, hair, cars, whatever it is, can be just as good. Keep it consistent, and consider having a personal account for pictures of your cat and the pretty park you live next door too and a serious account for key topic.

ThePinkDiary Instagram  LovePTD Website  
#11 Engage: Arguably, the most important in my opinion, but interacting with other accounts, commenting, liking and following is a great way to receive more attention. Instagram will not let you post the same comment twice, as this is considered spamming now, so be mindful of this when commenting. Usually you will be blocked for 4 hours first, then 24. It is ridiculous, but it forces you to leave interesting comments. Say something thoughtful and genuine and most likely you'll get a positive response back.

@Narsissist
#12 Promotion: Take advantage of other platforms to grow your account, link your Instagram to Facebook and Twitter if that is something you are interested in. Use Snap Widget to feature your Instagram on your website, if you have one. That's a cool way of subtly promoting your Instagram account, and it looks pretty as well as it simply showcases recent photos. You can see mine along the side, and I honestly just did it to take up some available space. I also recently learnt about a website called IFTTT (If This Then That) - a quick shoutout to Claire Ellis for sharing this incredible website with the public in her last post: Tips & Tricks for Beauty Blogging Technophobes

SnapWidget.com 
Thank you so much for reading, I hope this post helps you. I am going to try and do all of these things myself, because at the moment I really need to start taking my own advice. I, by no means, have a very big account so feel free to ignore this post if you wish, nor do I think everyone should aspire to a million followers (although that would be great). Quality followers are so much better than followers that don't like or comment on your pictures. If you would like a post on how to increase engagement, I would love to do some research and report back to you. Thank you so much. Don't forget to comment and as always: Take care.

What do you hate/love about Instagram?
Don't forget to leave links to your accounts in the comments so I can follow them.


Love ♥
Kiran 
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19 comments

  1. Love your tips (and your blog) I really love instagram, but I suck at themes, I just like posting too much to stick to one lol.

    I recommend having all your handles in your bio, so your twitter name, your snapchat email etc :) mine is MakeErinOver

    http://www.makeerinover.co.uk

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    1. Thank you Erin, that's a great tip!

      Kiran x

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  2. Your tips are wonderful !!! Just followed you on Instagram, I am @fashionandcookies and I am glad I have found your blog, it's adorable ! Kisses

    Fashion and Cookies - fashion and beauty blog

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    1. Aw thank you so much, expect a follow back shortly! You're so kind.

      Kiran x

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  3. Some of these are a bit too pushy/overthinky but I do like most of the tips!

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    1. Sorry, it's such a sensitive topic and I understand that social media oftentimes is taken too seriously, but I do know a lot of people get really frustrated when they feel that their posts aren't getting the recognition they want. There are so many accounts that are brilliant, with fantastic original content but not the followers to reflect that and I made this post for them. It wasn't my intention to come across as pushy but it is a tricky subject, thank you for reading and for your comment: I really appreciate it.

      Kiran x

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  4. Loved this post! As an InstaAddict you've really hit the nail on the head. This should be titled...Instagram for Dummies or something less offensive becauase its the perfect Instagram starter pack ;) xxx

    Sal UmmBaby Beauty

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    1. Hahaha this comment really made me laugh, thank you so much. I am glad you liked it, I was really nervous posting this as I was unsure about the reaction it would spur so so glad you understand. I am a total instawhore, I can't deny it. Love you, Salma, you are blog goals for real!

      Kiran x

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  5. I think Instagram is the most artistic of all social media.. So I love it cause it gives me the opportunity to bring out my creativity...on the other hand I almost hate accounts that use and post only internet photos and not their own... Thanks for the tips! Nice to find your blog :) xxx

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    1. Thank you so much for commenting, and I completely value your opinion. I dislike it when accounts use photos that aren't theirs and try to pass them off as theirs. I think that is horrible. I am guilty of reposting content from others frequently, I always tell myself to stop but I just get excited over certain posts, I am definitely trying to up my photography game though so hopefully I will have more of a variety on my Instagram soon. So happy you liked the post.

      Kiran x

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  6. Editing is such a must and I quite like sticking to a theme with the odd little variation :) taking better images on my iPhone is definitely something I want to learn so I can take better shots when I'm out and about xx

    Jasmine Talks Beauty

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    1. I love your Instagram account, Jasmine! It's stunning, you have such an eye for composition it's quite impressive. Yes, I want to get better at taking iPhone photos too, for me I struggle with selfies a lot and that's why I don't post many on my blog. I just kind of hate how they look no matter what I do. Thank you so much for your comment, I really appreciate it. Massive fan of your blog.

      Kiran x

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  7. Thanks for sharing this great tips! <33

    xx Tschok | www.thedestsornfactory.com

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    1. It was a pleasure, glad you liked it!

      Kiran x

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  8. A very nice post, if you want to follow me and I follow you back.

    http://manicurasfacilesydivertidas.blogspot.com.es/

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    1. Thank you and I will happily follow you. Thank you for commenting!

      Kiran x

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  9. Awesome tips! I'm so glad I found your blog :)

    Greetings from America,
    Edye // Gracefulcoffee.wordpress.com

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  10. This is so great, I always forget to post my pictures on instagram and I usually do this the day after I post something on my blog haha! :) I still struggle with taking my pictures, I will figure it out eventually!

    Yiota
    Pinkdaisyloves.blogspot.com.cy

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  11. Love your tips! I am new at Instagram and your tips really help a lot. Following you also.

    Blessings,
    Monica
    www.colormedirect.com/Monica

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