BE THE READER, NOT THE CREATOR
The first thing is quite obvious, but something many of us may overlook: look at your own blog, not as the creator, but as the reader. Ask yourself the following questions: Would you follow your own blog? Do the social media links work? Does the content interest you? Is the follow button obviously placed? Hopefully, yes is the answer to these questions, but, if not then make the necessary changes to make it a blog you would follow. It is a small but significant step. An example of this is I don't have a logo, which to me, and by extension to my potential audience, is off-putting. Consequently, I am taking steps to create a logo that will accurately represent my website and complement my blog.
ESTABLISH TURN OFFS
After establishing whether as a reader you would follow your own blog, a further step is identifying what turns you off following other blogs? For me, it is if I see they haven't made a post in more than a week. Posting regularly, shows you are an active, creative blogger; consistency is key. Moreover, if a follow link is not visible on the page that reduces the chances of me following the blog in question. Bloglovin' is currently my addiction and I use this platform to follow blogs and stay up to date with their content, so linking your blog to Bloglovin would be a great place to start as well.
QUALITY OVER QUANTITY
Blogging is better with a community, so claim your blog on Bloglovin' and any other platforms that you like. Use social media as a tool of interaction not just mindless self-promotion. There are #bbloggers and #fblchats happening regularly that you can join. I am such a hypocrite because I rarely engage in conversations on Twitter, essentially I use Twitter to express my thoughts on the latest Made in Chelsea episode, but I should. Leaving genuine comments on blogs that you like and social media posts is a great way to get people to visit your blog. Always reply to your comments as well, as much as you can at least. It's just nice, even if commenters don't check back; it shows you care.
'Blogging is 20% content and 80% promotion'.
Thank you so much for reading; I hope this post was helpful. The best advice I could possibly give anyone to achieve success in absolutely anything is just to give it your all. Don't give up and keep working and you will get there. It might not be quick, but it will definitely be worth it. Take care.
What tips, or words of wisdom, can you share, as a reader or a blogger yourself?