Friday, 30 December 2016


It's that time of year where everyone shares what trends they are secretly hoping we ditch in 2017. I thought this would be a fun post and it is inspired by Jackie Aina, one of my favourite YouTubers, she has already uploaded her Roast on her channel which you can watch below, Wayne Goss did a video too, both are a good laugh. I fully believe that makeup is fun and you are free to use and abuse it as you please, but sometimes it can just be overkill. My list has less to do with specific "trends", although I do mention a few, but also just things I am sick of hearing about in general. I hope you enjoy it and of course I mean no offence to anyone in this post, these are my personal opinions and I don't mean to make anyone feel bad in anyway. I hope you know that and please enjoy.

Y'all knew it was coming, it was the trend of the year pretty much. Strobing, glowing, gleaming, steaming. We had it all. Highlighter is great and it looks gorgeous on everyone but me, but this year it was insane how much press highlighter received. Every brand released one and every beauty guru had a three minute segment in each tutorial dedicated just to highlighting. The nose and the cupid's bow being common favourites. The hashtag #highlightonfleek trended and it seemed to be a competition on who could have the most reflective, beaming highlight in the world. "Highlight so bright there are aliens from another galaxy trying to communicate with me right now. . ." You know.

Anastasia Beverly Hills Illuminators
If one more brand brings out a foundation with a dropper applicator like it's some kind of god-damn serum I am going to lose my shit. My hatred stems from the Tarte Rainforest of the Sea foundation (review coming) because that dropper is trying me every damn day. I hate it with the heat of a thousand suns and it seems more brands are rolling out foundations with similar dispensers and I am so over it. Like I'm not angry enough in the morning already, I really don't need this shit.  

Tarte Rainforest of  the Sea Foundation
2016 was a year of collaboration. I am all collabed out and the worst thing is that each collab was accompanied with a scandal. So many brands partnered with big YouTubers to create a limited edition product this year that it was no longer exciting for me. Although, there were some fantastic collaborations namely the Master Palette by Mario, there were quite a few duds like the Power of Makeup  Palette by Nikkie Tutorials (just my opinion). YouTube just feels grimy now and cliquey, each YouTuber got so much support this year for their collaborations, as they should! But I don't recall seeing anyone talk about Carli Bybel's palette, which is still available. Why is that? The BH Cosmetics Carli Bybel Palette has to be amongst my favourite and the Makeup Revolution Fortune Favours The Brave is at the top of my list, created with Jane from Brit Beauty Blog. Amazing

Carli Bybel Palette BH Cosmetics
As mentioned, with each collab came a scandal as brands seemed to want to cut corners to produce more product quicker. The focus this year seemed to be on creating a demand and not a supply, so many people were left disappointed by poor customer service, unsatisfactory goods or just insufficient product. I was gutted I couldn't get my hands on the Kathleen Lights x Morphe Palette. Moreover, there just seems to be a lack of heart in the beauty industry. It's all about making a buck. I know it has always been about that but now I feel brands are being much more aggressive and calculated about it. Not all brands are like this and I have newfound respect for those that don't shove products down our throat or use YouTubers like minions to "big up" their products. I understand it works exceptionally well as a marketing strategy and is smart business but it is also fucking annoying when 10 videos on the same collection appear at the same time. It's so boring

Makeup Revolution Fortune Favours The Brave Palette
Sick of hearing it and seeing it. It is common knowledge that scarcity increases the value of a product. If we hear something is limited or rare it makes us want it more because there is a chance it might be gone soon. We have to act quickly, thus causing websites to crash and products to sell out in minutes. My favourite is when brands state something is "limited edition" only to make it permanent later on, or to release it in a different form. I just wish there was more transparency in this industry and I really wish brands would focus on making great additions to their permanent lines than just focusing on seasonal crap that everyone will forget about in a few months anyway. This is not all brands, this is largely in response to Becca Cosmetics and Too Faced who have really taken the piss this year. Again, there are plenty of limited edition releases I do love. 

Becca Cosmetics x Jaclyn Hill Champagne Face Palette
I don't even know if I can name one YouTuber that hasn't at least tried it. It's not that I have anything against people doing what they want, it's the fact that people in this community seem to be turning to sheep. I find it sad and disheartening. I know we all want to look our best but to get so swept up in a trend is crazy to me. You can do whatever you want with your body but it's just crazy that everywhere I turn I see puffy lips. It's driving ME mental. I completely understand why so many people have gotten them, I do. I have considered it more than once, but it's not because of how I feel. It's because I see it EVERYWHERE. It is literally becoming the new normal and I wish it would stop. There's nothing wrong with enhancement but the lips I have been seeing are just puffy and cartoonish

No shade to Kylie Jenner, I actually think her lips look quite good. Although here they are slightly puffy.
Thank you so much for reading, I hope you enjoyed this post. It turned out more negative than I thought but I genuinely hope we see a change for the better in 2017. Not only in our makeup because I really miss the days where everyone looked different but also in the way we conduct ourselves. I hope your 2016 was great and even if it wasn't I hope you learned, laughed and loved. Take care. 

What trends do you hope die in 2016? 
If you have a blog I would love to read your post on this, consider yourself tagged!




  1. Highlight has definitely been at the top of the beauty trends this year! Couldn't agree more with a lot of these haha
    Kathy x

  2. I don't mind highlighter as much but I agree dropper applicator needs to go. If the pump broke, we have to pour the product on our hand and we know how disastrous it could be.

    Selene Addicted

    1. I detest them, so frustrating! Thank you Dea x

  3. I love highlighters but I agree that they were way overdone. People were even highlighting their shoulders at some point! I'm also over the half assed limited edition releases and influencer collabs. While some of them were successful, I think for the most part the quality isn't there. I swatched the sweet peach collection the other day in stores and was so disappointed. At this point I know to avoid all limited edition (or I guess limited edition and then permanent) releases from brands like Too Faced.

    Mili | Sharmtoaster

    1. I have been in two minds on the Sweet Peach palette, if you didn't like it I doubt I would either tbh, thank you for commenting xxx

  4. I like your blog

  5. I don't mind highlighters as such, I absolutely hate contouring though! I also think limited edition products need to go, I hate knowing it's not permanent so I don't bother getting them in the first place!

    Cyber Mermaids | Alternative beauty, fashion and lifestyle blog

    1. Yeah limited edition releases are a pain, I love contouring. It is my favourite thing to do haha xxx

  6. Just subscribed girl. Please check out my NYE 2017 hairstyles tutorial!

    Kisses xo | From Aliona With Love

    Instagram @alionawithlove

    Twitter @alionawithlove

  7. Hey,
    Contouring could look very nice if it's used a bit. Too much, and it become quickly horrible +_+
    Less is more, as we say !

  8. Haha, I watched Jackie's video the other day, she's hilarious, but what made it that much more funny was that everything she mentioned was spot on, right down to the end of the video with that pose everyone seems to be doing on IG, lol. I love highlighter, though I do feel it went a little over board this year, I mean there were makeup looks created with JUST highlight, haha. Anyway, you made such great points here, girl. Thanks so much for sharing and I hope you have a very Happy New Year!



    1. Yes that pose made me laugh so much, it is literally everywhere. Thank you for reading Jalisa, Happy New Year! Love Jackie xxx

  9. very beautiful products, love these palette
    Happy New Year dear! kisses
    fashion blogger

  10. I'm on board with so many of your points; especially brands creating a demand and not a supply when it comes to new products. It's frustrating and ultimately sees everybody lose! Hopefully 2017 will bring a ton of better trends into the world ;)

    Gabrielle | A Glass Of Ice x

    1. I certainly hope so, thank you for reading Gabrielle x

  11. Yes to all of that! I hope 2017 is a little more natural!


    Tamara -

  12. I love highlighter, so I am not giving it up, but I do wish the hype around bigger youtube collabs will go away, its just becoming really tiring now!

    Erin || MakeErinOver

    1. Haha I am sure many people feel that way and it is stunning. Same, me too. I hope brands are more innovative this year and don't just all jump on the same bandwagon xxx

  13. This is a hilarious idea! Trends always go away eventually, luckily. A lack of heart in any industry is disappointing.

    This was a great read!

    Amber | y a c h t s m a a n

    1. Thank you for reading Amber! So glad you liked it xxx

  14. I love highlighters! But I've seen so many YouTubers wearing a bit too much of product on their face... and yea, it doesn't look that great.
    Oh! And I totally agree about the collab thing. Everybody is working with a brand to launch some products and it's not as interesting as before.
    Happy New Year!


  15. I hate when companies call something limited edition just so they can whack a big price on and then sometimes they don't keep it limited edition at all and just carry it on anyway!
    Amy xx

  16. Everything is spot on!!!! x

  17. Love a bit of hilighter but roasting.., thats bit much.
    Hope you have a lovely 2017!

    Vanessa x |

  18. I agree that some people go wayyy to far with the highlighting haha! Great post <3

    Caitlin, Beauty & Colour

  19. I can assure you I have never tried lip fillers, but I get what you mean. Sometimes really everyone seems to do things just because everyone else has done it before.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    1. Right?! So disappointing, thank you for reading Linda x

  20. Extreme highlighting and lip fillers should really stop and i agree with the problems you have to face with limited editions. as well.

  21. Such a fab post, haven't read anything like it :) I totally agree with it all too! xx
    Glossy Boutique

  22. I personally loved highlighters and all the amazing stuff that came out this year. Of course i apply highlighter on my cheekbones only and enjoy dewy foundations and glowy primers. I totally got sucked in my the highlighter craze and i don't see myself getting bored of it, i still love contouring. I love how both look on my face.


© ALITTLEKIRAN. All rights reserved.