Sunday, 14 January 2018


Tarte Shape Tape Hydrating Foundation All 15 swatches
 I don't want to beat around the bush because this has been BIG news over the last few days. As you most likely all know Tarte Cosmetics have expanded their ever popular Shape Tape range, consisting of their freakishly high in demand Tarte Shape Tape Contour Concealer (review here) allegedly one of these is sold every twenty seconds, to two brand new foundations. There is the Hydrating Formula, allegedly better applied with their new sponge, and the Matte Formula, allegedly better applied with their new paddle brush. Although everyone has been clamouring for a Shape Tape foundation, the masses have been less than impressed by the limited shade range of 15 that features only two deep/dark shades in both formulas. Tarte is known for adding shades further down the line but most agree with their gargantuan budget there just is no excuse. 

Tarte Shape Tape Matte Foundation All 15 Swatches
Both the Hydrating and the Matte Foundations offer good coverage coverage, the Matte is of course intended for those of us with oily skin, acne scars and blemishes. The Hydrating Shape Tape Foundation is geared towards those with dry skin but still promises medium to full coverage and is reported as being dewy and luminous without being greasy, according to PopSugar whose swatches are pictured above. Both formulas appear easy to blend. The foundations will be available from January 15th on, 21st January on and February 4th in Ulta stores. For my UK pretties, you can expect the Shape Tape Foundation to land exclusively on the QVC UK website (hopefully in a good deal with that paddle brush or sponge) this March 2018

Tarte Shape Tape Hydrating and Matte Foundations Packaging
Thank you so much for reading, I would love to hear your thoughts on there being a Shape Tape foundation. Which formula are you most interested in? What do you think of the swatches and shade range? Do you think they should have waited and released a more respectable amount of shades? I have wanted a Shape Tape foundation forever and I am keen to try the Matte one, if I am being honest I have never really gotten on with Tarte foundation shades. It seems to me even though they have a tonne of beige shades, which should be appropriate for me, all of them are slightly off the mark. Disappointing. Follow me on social media and Bloglovin' and come back soon. Take care. 

What are your thoughts on the new Tarte Shape Tape Foundations?


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*Informations sources and swatches: PopSugar and Cosmopolitan


  1. This is such a shame. Tarte should know that a foundation version of their famous concealer would be a big seller, there should be way more shades. Even with only fifteen shades, there should be just as many darker as there are light. I was interested in the hydrating version at first but my money isn't going to this line!

  2. That shade range is appalling. It's gone from one of the most exciting launches to one of the worst. How did anyone think that was a good idea?! It's put me off trying it to be honest xx

    Rhi |

  3. I really do think this should have a bigger shade range. I'm also over store exclusivity deals. I don't order from Ulta because i'm Canadian, and I don't purchase often from the Tarte website. I wish Sephora would get it.

    Jennifer | Mrs Q Beauty

  4. I have been dying to try the shape tape but haven't gotten around to it yet!! xx

    Angela |

  5. Happy New year…………..keep posting!!!!!!!!!!!!!!!!
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  6. This is such exciting news! I haven't tried the concealer but everyone raves about it all the time. And I totally agree, Tarte need to expand their shade range, not only to suit darker skin tones, but also the add some more tan shades as none of these look like my shade! xx Nikita

    BLOG//Jasmine Loves

  7. Hmm, I didn't realize they had a new foundation. I will have to check it out!

    Effortlessly Sophisticated

  8. I'm really disappointed in the lack of shades for deeper skin tones, and despite loving the concealer, I can't bring myself to buy this one. What century are we in for heavens sake? xx



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